Publicity.com Blog
Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.
Jason Kocina taking Creating a Social Media Plan class on the road!
Where in the world is Jason Kocina? Well, later this week, you will find him in Portland, OR at the 2010 American Association of Naturopathic Physicians Conference.
He will share:
How social media has evolved and its many playing fields
What it means to “become the media”
How to use social media to...
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Survivor
I learned a good lesson when we went through an economic downturn in the 80s: make marketing your sacred cow. Everything takes a hit but marketing.
At the time I was the marketing director for a company that had been doing about five hundred million in sales. Even as the business...
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Trying to reach the 20-somethings through Social Media?
Almost 23 years old and fresh out of college, I consider myself to be pretty “with it” when it comes to using social media. This shouldn’t be too surprising considering my generation craves constant social interaction. But, staying in-the-know about the people, places, and products we care about is also...
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Three Tips for a Great TV Interview
Television interview tips:
Appearing on live television can be a nerve-wracking experience if you’ve never done it before. You may ask yourself, “What if I forget what to say? Am I supposed to look directly at the camera? What should I wear?”
Our team has years of experience on coaching our clients...
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Avoid this common on-air interview mistake
Be careful not to assume listeners or viewers will know who you are. Always say the full name of your organization,product or service. When on the air, many people make the mistake of referring to their company, product or service as “our company,” “the book,” or “our product.” Make sure people...
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Tailoring seasonal angles scores big with national magazines
Our clients' stories are fresh with a new, newsworthy appeal when we add seasonal angles to appeal to national magazines.
We research editorial calendars to determine the story ideas that editors will be looking for then tailor our client messaging for a successful placement. Seasonal angles are a great tie-in.
For example,...
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Social media is like a baby monitor
Technology is giving businesses exciting new marketing dimensions including virtually instant ways to reach and listen to their customers. Companies that aren’t part of this fast-paced, information-hungry cyber world of Facebook, Twitter and YouTube are getting left behind.
Social media is like a baby monitor: it gives companies a nice way...
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Social media content idea: How to ...
Fresh content is essential for social media and finding an endless pool of ideas can be difficult. You should avoid hard-sell promotional content because people will ignore that as much as they ignore most any type of advertising these days.
What should you post instead? How can you keep your Facebook...
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Radio interview tip
Radio interviews can go quickly. The last thing you want to happen is to hang up the phone and THEN remember something important that you should have said.
We advice all of our spokespeople to make a list of your key messages.
Create a bulleted list of the most important points you...
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Calling the media's attention to ... eggshells?
We research each clients' unique features and value points to determine their most innovative and mediagenic qualities. ESM (Egg Shell Membrane) is a perfect example.
Eggshell membranes recovered from U.S. egg cracking facilities are now used in a patented ingredient called Natural Eggshell Membrane (NEM), a safe and convenient source of...
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