Publicity.com Blog
Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.
The importance of writing well
In the age of text messaging and Twitter, will good writing skills soon become extinct? RU kidding???
In business, communication is essential; in marketing, content is king. Like it or not, good writing is a measuring stick for the professionalism of your work. Some people choose not to do business...
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Quick tip for writing social media content
If you're writing a promotional message for Facebook or another social media channel, try to distill it into two or three quick bullet points. Save anything more elaborate for longer forms of communication such as your Website, newsletter or face-to-face.
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Something for everyone -- within a specific target market
Marketing a product with broad appeal can be tricky. If you try to reach all of your key audiences with your messaging, you are probably diluting your effort. It's actually easier to focus on specific submarkets.
Here's an example. We produce our Seniors Spring Show (www.101expos.com) for businesses who want to...
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What is cause marketing and can you use it in your business?
Cause marketing has been defined as a mutually beneficial collaboration between a corporation and a nonprofit in which their respective assets are combined to:
create shareholder and social value
connect with a range of constituents
communicate the shared values of both organizations
Mid-America Events & Expos has participated in cause marketing for years. It's...
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Add style to your business writing
Just because you write something doesn’t mean the recipient will have a good reason to read it. Your e-mail, letter, blog, newsletter or social media post must compete with the flood of other written communications. You have to capture the person’s attention. Involve the reader. Good writing is one-to-one communication. You’re not writing...
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Body Mind Life sponsors & exhibitors: hard work = good luck
We are thrilled to have received so many glowing comments from exhibitors and sponsors of last week's Body Mind Life Expo in Minneapolis. What a great 10th anniversary celebration of this event!
We always say that producing a quality consumer show is a collaborative effort. What's that saying about people who work the hardest...
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Content is KING
Today's promotional channels are starved for information. Companies that promote themselves through social media such as Facebook, Twitter, YouTube and LinkedIn need fresh content almost daily.
People on these channels don't necessarily want to be sold to, even if they become a fan of your company's page. Everything that you write...
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To your health!
For 10 years, we've strived to make the Body Mind Life Expo the ultimate health & natural products event. This anniversary year will be no exception. The expo, which takes place this weekend, will feature hundreds of ways for you to improve your life physically, emotionally, spiritually and even financially.
From...
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The Busy Side of Events and Expos
I have been amazed by the new marketing avenues businesses are optimizing these days. I wanted to know more about how Mid-America Events and Expos are cultivating this face-to- face marketing opportunity to teach customers about products and services.
I caught up with 2009’s Show and Event Manager of The Year,...
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Women helping women to climb out of this recession
More than 10.1 million U.S. firms are owned by women, and approximately one third of all Minnesota businesses are women-owned including Mid-America Events & Expos, producers of the upcoming Body Mind Life Expo and the Seniors Spring Show.
These expos are intentionally created to have a strong appeal to women, because...
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