Publicity.com Blog
Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.
Marketing tips: The power of positive thinking/talking
It's all in your attitude. As a publicist, keeping a strong positive attitude is a key to success.We usually have less than a minute to impress an editor or producer with our awesome stories. So you want to make the most of that initial contact and to do so in...
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Marketing strategies for exhibitors
Does your event marketing plan include exhibiting at a consumer expo? If so, here are some things you should know if you want to have a successful show.
Most expo producers market to the masses. They offer something for everyone to draw a huge turnout. If exhibitors don’t sell much even...
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Media Relations, Inc. signs Wag’n Tails Mobile Conversion
Wag’n Tails Mobile Conversions has signed with Burnsville, MN-based Media Relations, Inc. (www.publicity.com), one of the nation’s largest pay per interview publicity and marketing agencies.
Wag’n Tails Mobile Conversions (www.wagntails.com) is the country’s top provider of mobile grooming vans. There are currently more than 1,400 Wag’n Tails Mobile Grooming Vans operating...
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"Nice to know" vs "Need to know"
The media wants stories that are going to have an impact on their audiences. How will their viewers’ or readers’ lives change because of a story? We often call this “nice to know” vs. “need to know.”
For example, it’s nice to know that it’s supposed to rain this afternoon. But...
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Can you profit from our seniors marketing expertise?
By 2030, the senior market (age 60+) is expected to have grown by 81 percent, while the remaining adult market (18-59 years of age) is projected to grow by only seven percent. Mid-America Events & Expos has been marketing to seniors for nearly a decade, and we are experts at...
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Burnsville Chamber holds Breakfast Networking Event at Kocina Branding & Marketing Companies
The energy level was very high as members of the Burnsville Chamber held their AM Breakfast/Networking event at our corporate office. We all love what we do, and our team was thrilled to share a little about their areas of expertise with the chamber members.
We strongly believe that the business...
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It's all about making new friends
If there is a "secret" to being a good publicist, it is all about making new friends and keeping the old. Yes, I was a Girl Scout but it's a good model to live by.
But this is particularly true in the sphere of media relations. I love it when contacts,...
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What's your story? National Association of Women Business Owners has 10.6 million of them.
The National Association of Women Business Owners (NAWBO) is an organization in the United States founded in 1975 for the purpose of networking the approximately 10.6 million women-owned businesses so as to provide mutual support, share resources, and provide a single voice to help shape economic and public policy.
“Women are now...
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What are your top five picks?
Stumped for newsletter or blog content? List your top five picks!
No matter what your industry, this is always a timely subject that will grab readers' interest. Are you a florist? What are the top five most popular flowers for weddings and events this season? Do you own a plumbing business? What are the...
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Summer Fun at Kocina Branding & Marketing Companies!
We value the daily efforts and hard work of our associates at Kocina Branding & Marketing Companies. During the month of July, Lonny & Robin Kocina provided a number of fun weekly activities for our enjoyment. We've had a buffet lunch together at the neighborhood Parkway Grille, Dilly bars, root...
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