Publicity.com Blog
Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.
What's your point?
Whether you are sending a marketing letter to your entire database or a single person, make sure your message has a point. What action do you want the reader to take? I've read plenty of marketing letters that expound for paragraphs about how great the company is and all they...
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Having fun with our demographic: Senior Idol Contest
We've been producing solidly successful seniors events for 10 years. Now and then, we know we need to shake things up a bit so that the events don't become stale. People are more open to buying products and listening to our exhibitors' sales messages when they are in a good frame of mind so we decided...
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Here's a content idea for you
Nearly everyone gets writer's block now and then. If you're trying to keep your blog or website current, running out of things to say can be frustrating!
Consider doing a few "how to" posts. If you run a restaurant, give some tips for how to navigate your wine menu. If you...
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A bet is a bet part 2: an eyewitness account
As witness to the wager that Robin wrote about in her previous blog post, I am supposed to be an impartial mediator with the terms of the deal. However, in this case I can’t.
I’m rooting for Michelle to win, and I’m doing so for two reasons.
First, I think that every...
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Social Media: Driving Forward At A Relentless Speed
Social media isn’t just a fad; it’s a fundamental shift in the way we communicate. This new promotional channel has the capability to reach million faster the any other media outlets ever.
How fast and effective is social media?
The number of years to reach 50 million users: Radio (38 Years), TV...
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What do people find when they “Google” you?
Business owners all over the world are competing to get their websites listed among the top results in search engines such as Google, Yahoo and Bing. But what do people see when your result comes up? By now, you’ve probably heard of the SEO techniques that companies use – links,...
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Michelle: a bet is a bet!
I've made a wager with my co-worker Michelle Roddie. Robin Kocina was the witness. I've agreed to speak during our Girlfriends Expo & Getaway this November IF Michelle can find a business to sponsor me.
I'm a Stage 3 invasive breast cancer survivor. The last 19 months have been rough: 10 surgeries,...
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Taking a breather (not really)
Last week, we had the 2nd of our four annual consumer expos: the Seniors Spring Show. Sponsors and exhibitors were happy, and we were gratified because once again we showed that our targeted marketing worked. In our attendee marketing survey, 83% responded that they came to the show expecting to find...
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2010 Woman of Achievement Award
National Association of Women Business Owners - Minnesota Chapter
2010 Woman of Achievement Award - Heather Champine
This award recognizes contributions made to the Minnesota business community and culture.
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Seniors: Concerned about healthcare?
Talk about perfect timing! Our annual Seniors Spring Show is April 6-7 at Mystic Lake Casino Hotel, and we expect an especially big turnout now that the healthcare bill has been signed into law.
Among this year's sponsors is Humana, which is sending experts to our show to give seniors advice...
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