Publicity.com Blog
Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.
Social media content idea: How to ...
Fresh content is essential for social media and finding an endless pool of ideas can be difficult. You should avoid hard-sell promotional content because people will ignore that as much as they ignore most any type of advertising these days.
What should you post instead? How can you keep your Facebook...
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Radio interview tip
Radio interviews can go quickly. The last thing you want to happen is to hang up the phone and THEN remember something important that you should have said.
We advice all of our spokespeople to make a list of your key messages.
Create a bulleted list of the most important points you...
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Calling the media's attention to ... eggshells?
We research each clients' unique features and value points to determine their most innovative and mediagenic qualities. ESM (Egg Shell Membrane) is a perfect example.
Eggshell membranes recovered from U.S. egg cracking facilities are now used in a patented ingredient called Natural Eggshell Membrane (NEM), a safe and convenient source of...
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Doing business in a down economy
If you are a business dealing with the economic crisis, you will want to pay attention.
A lot of businesses are still feeling an economic pinch. Revenues are dropping, budgets are being cut and it may seem like there is no end in sight. But the one area in which you...
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Easy ways to tell if your Website may need updating
These days, the Internet is nearly always my first resource when I’m looking for any kind of product or service. As technology changes, so does the functionality of websites. I find that I get impatient with businesses whose websites are more difficult to navigate. I also prefer those websites that...
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Our “Reach and Teach “ marketing strategy get clients “Rave Reviews” in national magazine
Our clients get their product messaging out in the media as product profile stories. Many new products just need exposure to ignite sales.
Our publicist team evaluates national magazines with a variety of sections and departments to determine the best fit for each of our client’s needs.
Our experience with the media allows...
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Is your company behind the curve with technology and social media? Don't be left out!
Having a sleek and up-to-date website for your company is more important today than ever before. Today’s clientele not only desire the ability to check current information with ease, they have come to expect it. Establishing this doesn’t have to be a daunting or time-consuming...
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21 Qualities of a Leader
Our leadership group reads a lot of books on leadership, and we have enjoyed several of John Maxwell's books. We read 21 Qualities of a Leader a few years ago, and we return to it from time to time because this is so good. I wanted to share these with...
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Why you might want to customize your public relations approach
With millions of Americans getting their news online, savvy public relations practitioners are adapting quickly, devising new methods for getting their clients’ products mentioned on the Internet. But as long as we’re still listening to the radio, watching TV or picking up a magazine/newspaper, reporters in those media will continue...
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We position clients with cutting-edge research and experts for high-profile media placements
We worked with the media to position our client's product, Kyolic Aged Garlic Extract, within an article about a new cutting-edge blood test being used in research to help reduce cardiovascular disease.
San Diego’s top newspaper, North County Times, recently ran an article featuring this research and how Kyolic Age Garlic...
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