Publicity.com Blog
Kocina Branding & Marketing Companies' online marketing blog is written for marketing professionals and corporate managers who want to learn more about marketing their companies and products through publicity, expos, event production, Websites and social media.
Congratulations to Polyphenolics
A well-executed, multi-faceted publicity campaign can have a dramatic impact on the public and trade’s perception of your brand. Media Relations congratulates Polyphenolics which has earned the prestigious Frost & Sullivan Product Differentiation Excellence Award for its MegaNatural®-BP Grape Seed Extract.
Brand perception was a primary criterion for this international...
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Learn how to tell if your business fogs the mirror
Marketing guru Jeffrey Hayzlett, award-winning author and Celebrity Apprentice star, will make a one-night-only appearance in the Twin Cities to teach business people a new way to look at their sales and marketing strategies.
Hayzlett knows a thing or two about marketing strategies and corporate communication. Called one of the most...
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Great Accomplishments celebrated at the Parkway Grill!
This past week Robin Kocina, President of Mid-America Events & Expos, celebrated with the Expo sales team members by taking them to lunch at the Parkway Grill. Michelle Roddie, Mary Cracraft, Heather Aarre, Helen Wiberg, John Dritsas, Dwight Anderson and Na Dai celebrated their accomplishments, and shared sales and marketing...
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Move over Simon Cowell; “50+ Strut Your Stuff” has celebrity judge Barry ZeVan
Forty years after first poking his head into the television frame and waggling for his zany weather segments on KSTP-TV, Ch. 5, ZeVan is making a leap back into the spotlight as our “50+ Strut Your Stuff” talent contest judge.
A 50 + Strut Your Stuff Talent Contest judge is a...
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Public relations: It's All About Being Persistent
Public relations is all about being persistent
You’ve got your product, you have a great pitch for the media, and you have a list of who you want to call to cover your story. Now the hard part: getting someone to listen to you.
Journalists are not the easiest people to reach....
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Food truck operators show us how to implement a great marketing plan
I admit to being hooked on The Food Network. Even if cooking isn’t your thing, by watching the Great Food Truck Race you can see how easily great marketing principles can be put into action.
The premise of the show: Gourmet food trucks travel the country trying to outsell one another...
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Survivor
I learned a good lesson when we went through an economic downturn in the 80s: make marketing your sacred cow. Everything takes a hit but marketing.
At the time I was the marketing director for a company that had been doing about five hundred million in sales. Even as the business...
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Are you using public relations as part of your marketing strategy?
Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product?
Learning how to apply sound marketing strategies with publicity may be your next step towards increasing your sales....
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Taking a lunch break from marketing with Subway!
This past week following our company awards celebration, Lonny & Robin provided our staff with Subway for lunch! We always enjoy the opportunity to get together, laugh and re-energize! Soon it was back to developing effective marketing strategies for our clients.
Pictured:
Clockwise around the table - Peggy Davies, Robin...
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In Public Relations, Timing is Everything
When contacting the media with new story lines, timing is everything. We will tie our clients’ products and services into time sensitive pitches. This strategy gives our stories that extra urgency that appeals to producers, writers, and reporters.
We provide reporters with the basics they need to develop a news story. We...
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