Public Relations

Lonny Kocina
CEO, Kocina Marketing Companies
Dec 30, 2009

Last Sunday I was in Home Depot when I heard something that stopped me in my tracks. You'll find this interesting if you are looking for a way to increase sales this coming year. As I was walking along, I overheard a clerk explaining to a customer why they were all sold out of a product. It was a one-sided conversation that went like this: "We're all sold out of those. Yeah, everybody has been in here asking for them. For months they sat on the shelf and no one bought them, but they have been getting all that publicity lately and now we're sold out and can't get any more. Sorry."

Are you having trouble keeping up with consumer demand? Maybe some publicity would help.

We can help you with that. Over the last twenty years our publicists have arranged tens of thousands of media stories about products. We charge per story and clients love it.

We have clients who spend millions with us, buying all the publicity for their product that we can get our hands on, but we also have smaller clients with limited budgets. In an effort to make product publicity affordable to any business we have recently introduced an inexpensive radio-only package. It may not cover the full spectrum of media opportunities that some companies can afford, but radio stations have huge audiences with active listeners.

Would your product sales increase if radio hosts in your key markets were inviting you on their shows as a guest? We've all heard stories like the one that stopped me at Home Depot. There's not much that will outsell good publicity and that's why our company has sold so much of it the last two decades.

Give us a call and put us to work finding publicity opportunities for your product. In a down economy you need to find creative ways to increase sales. Give publicity a try.